Google not so Local

Checkout this search query on….

electrician in Birkenhead

Searching on, selecting pages from New Zealand, and using a query which makes it pretty clear what I am looking for, you’d think Google would know which set of local results to show. Notice anything wrong?

I’m sure Birkenhead in Merseyside (UK) is a lovely place, but it is about 12,000miles from where I am interested in, namely Birkenhead, Auckland. Here’s the screenshot:

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