Google New Zealand announced its findings from an independent survey regarding New Zealand’s online search behaviour on 13th November 07. The presentation was made by Paul Webster, Senior Sales Manager Google New Zealand at the inaugural Search Engine Room Conference.

Key findings:

• 97% had used a search engine to research a product or service online
• 75% of those purchasing online use a search engine
• 90% chose Google as their first choice for both researching and purchasing products and services online
• Search engines are the source New Zealand online shoppers rely on most for research and purchasing
• 50% of those influenced by offline ads (TV, radio, print) confirmed they would use a search engine to follow up on products or brands that they first learn about offline
• Travel (58%) Retail (48%), and Entertainment & Media (46%) were the three most popular product categories that respondents had used a search engine for
• For the Xmas ‘07 shopping season, 47% plan to research gifts online and purchase them offline, and one-third will primarily purchase online

The survey involved 600 kiwi Internet users who had purchased online in the previous three months. This group of people are a sample representative of New Zealand’s online population.

Search engines and Google in particular are extremely important to businesses in New Zealand. The survey supports Netconcepts message that a “search strategy” is vital to any company that is marketing its business online. Although Google New Zealand are in the business of selling advertising, Netconcepts recommends that both a natural search and paid search strategy is undertaken to support online initiatives.

Search marketing enables New Zealand businesses of any size to connect and conduct business with customers in local and international markets. Netconcepts has a strong knowledge of New Zealand, Australian and US online markets supporting clients with their export endeavours.