Google [not so] Local

Checkout this search query on Google.co.nz….

electrician in Birkenhead

Searching on google.co.nz, selecting pages from New Zealand, and using a query which makes it pretty clear what I am looking for, you’d think Google would know which set of local results to show. Notice anything wrong?

I’m sure Birkenhead in Merseyside (UK) is a lovely place, but it is about 12,000miles from where I am interested in, namely Birkenhead, Auckland. Here’s the screenshot:

click to enlarge

google_local_result

Thankfully local business directories Finda and Yellow are ranking strongly :)